Friday, May 05, 2006

Sex Sells

A company called Shai that sell clothing decided to use porn as their catalogs. Their catalog for their summer 2006 collection are in three videos and each feature one of the three possible combinations of sexual partners from men and women entitled One, Two and Three Reasons to be Shai. I would very much like to post their videos here but if I do so, my site would get into trouble as it is not hosted on an adult content permitted server.

Well, I guess the company decided to use Porn to create an instant buzz for their clothes but they will in the end pay a heavy price in terms of image for their company. Don’t you think so? Would you feel comfortable wearing FCUK or TopShop clothes if they are associated with sexual acts? I might be wrong on this.

I am just wondering if they are actually airing the video on national TV. Not Malaysia obviously but somewhere else.

Curious on how the video looks like? All three videos are available on their website. Do a quick search for the terms “Shai Clothing� and you can quickly find the mentioned site. Forget about that, I have been getting tons of hits recently about this and as an incentive to my visitors, here are the links to the videos but be warn that it may take a while to load.

Shai Catalogue Women - Women

Shai Catalogue Men - Women

Shai Catalogue Men-Men

Tell me what you think.

That’s all folks…

Benny Ong

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